Sally Beauty has opened its 5,000th store location in Fort Worth, Texas. The new store is located at the X–Presidio Towne Crossing.

To mark the milestone, a grand opening celebration is planned for 29-30, 2016. Customers will receive in-store beauty consultations from leading industry experts, take home sample products, and enter for a chance to win beauty prize packs.

Chris Brickman, president/CEO, Sally Beauty Holdings, said, “Our customers come in for salon-quality products that deliver results. This store opening allows us to expand our offering to provide the best products at affordable prices for every beauty need.”